African Journal of
Pharmacy and Pharmacology

  • Abbreviation: Afr. J. Pharm. Pharmacol.
  • Language: English
  • ISSN: 1996-0816
  • DOI: 10.5897/AJPP
  • Start Year: 2007
  • Published Articles: 2288

Full Length Research Paper

Self-regulation and education on interactive advertising of pharmaceuticals for human use

David López Jiménez1*, Antonio J. Monroy Antón2 and Gema Sáez Rodríguez2
1Department of Financial Economics and Operations Management,Universidad de Sevilla, Spain. 2Universidad Complutense de Madrid, Madrid 28040, Spain.
Email: [email protected] or [email protected]

  •  Accepted: 08 November 2011
  •  Published: 29 November 2011

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