Advertising discourse: Studying creation and perception of meaning

Piar Ch; Shivani Chaudhary

doi:10.5897/IJEL11.070

International Journal of
English and Literature

Abbreviation: Int. J. English Lit.
Language: English
ISSN: 2141-2626
DOI: 10.5897/IJEL
Start Year: 2010
Published Articles: 278

Full Length Research Paper

Advertising discourse: Studying creation and perception of meaning

Piar Chand1 and Shivani Chaudhary2*

1Department of Management and Social Sciences, NIT, Hamirpur H. No. 506, Type V, NIT Campus, Hamirpur (H.P) 177005, India. 2Department of Management and Social Science, NIT, Hamirpur. 34/8, Social Housing Colony, Nayanagar, Hamirpur (H.P), India.
Email: [email protected]

Article Number - 47867062810
Vol.3(2), pp. 40-49 , February 2012
https://doi.org/10.5897/IJEL11.070

Accepted: 16 October 2011
Published: 28 February 2012

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