Abstract

The objective of this article is to analyze the restructuring of the craftwork in Brazil from the political and economic conditions in the globalization of capital. As methodology, the analysis of vertical and horizontal integration of artisanal work into the economic and political structure of the country is used in the period of institutionalization and restructuring, as a reference of the transformations from Fordism to post-Fordism mode of development. The main findings include the importance of the analysis of vertical integration in the transformation of occupations and techniques, leading to a major rupture in an economy in the process of industrialization in the last century in relation to cultural characteristics and local folk traditions. The participation of women in the micro-entrepreneurial economy is significant for the strengthening of the artisanal sector today. Due to the differences in the promotion of microenterprises and the patrimonial protection of the culture, the policy on the artisan is strongly fragmented by local or regional proposals.

Key words: Craftwork, institution, structure, capital, globalization, Brazil.