Abstract

Growers’ demographical and personal characteristics in regards to willingness to pay (WTP) per information delivery mode may have strong influence on the success and viability of privatized extension services. The purpose of this study was to examine the effect of growers’ demographic and personal characteristics on their WTP amounts per information delivery mode in the Abahuzamugambi Coffee Growers Cooperative in Butare, Rwanda. Using a traditional questionnaire, we employed a purposeful sampling technique and 306 farmers participated in the study. Through comparative analysis, statistically significant differences were discovered in farmers’ WTP amounts per agricultural information delivery modes based on gender, years of service, and total non-farm expenses. Additional research should be conducted to understand better why these differences exist.

Key words: Willingness to pay, delivery modes, extension, Rwanda.