Abstract
Previous studies revealed that the socio-demographic factors are vital and would sway the perception
of rural community towards the leadership of their community leaders. Nevertheless, the outcome of
these studies had shown inconsistent results. Hence, it is pertinent to investigate further on the sociodemographic factors that influence village development and security committee (VDSC) perception
towards the VDSC leadership in Vision Village Movement. Data was gathered through a survey
questionnaire and a total of 235 respondents from three states in Malaysia participated in this study.
Interestingly, overall the members of VDSC had a high level of positive perception towards the VDSC
leadership and the factors that had significant difference with perception towards VDSC leadership
were age, zone and monthly income. The findings of this study would help to develop a better
understanding on some of the pertinent socio-demographic factors that rural development leaders need
to be aware of to become effective leaders in the future.
Key words: Village development and security committee (VDSC), leadership, rural community
