Journal of
Agricultural Extension and Rural Development

  • Abbreviation: J. Agric. Ext. Rural Dev
  • Language: English
  • ISSN: 2141-2170
  • DOI: 10.5897/JAERD
  • Start Year: 2009
  • Published Articles: 489

Full Length Research Paper

Communication strategies employed by the Barangay health workers in promoting reproductive health in Magsaysay, occidental Mindoro

Mary Yole Apple Declaro-Ruedas
  • Mary Yole Apple Declaro-Ruedas
  • Occidental Mindoro State College, San Jose, Occidental Mindoro, Philippines.
  • Google Scholar

  •  Received: 19 October 2021
  •  Accepted: 09 February 2022
  •  Published: 30 April 2022


The descriptive research aims to identify the communication strategies employed in promoting topics on Reproductive Health and the communication problems encountered in promoting Reproductive Health information. The study was conducted in selected Barangays in Magsaysay, Occidental Mindoro. This study employed descriptive research method. The sample size was determined by the epinfoTM software with 80% confidence level. Thereafter, the 39 Community Health Care Workers were the one who voluntarily responded in the survey and interview. The survey instrument and Focus group Discussion were used to gather the data. Prior to data collection, permission to conduct the study was sought to the different Barangays in Magsaysay, Occidental Mindoro. Descriptive statistics was used in the study. While, Person Moment Correlation was used to determine the relationship among variables. Result shows that the community health workers are female, middle aged, literate, and with long experience as community health workers. The communication strategies used by the BHW is rated as “moderate.” It is observed that the strategies with a “very high” rating were home visits, SMS/Text message, flyers/brochures, Barangay ordinances and public meetings. The BHWs have “very high” concern with the insufficient allowances for home visitation and have the least concern with the lack of knowledge on the content of the RH materials, and lack of support from LGU. Lastly, there was no significant relationship between the profile of the respondents in age, years spent in formal education, and years spent as BHWs.

Key words: IEC materials, reproductive health, Barangay health workers.