Journal of
Agricultural Extension and Rural Development

  • Abbreviation: J. Agric. Ext. Rural Dev
  • Language: English
  • ISSN: 2141-2170
  • DOI: 10.5897/JAERD
  • Start Year: 2009
  • Published Articles: 491

Full Length Research Paper

Factors influencing agritourism adoption by small farmers in North Carolina

Anthony Yeboah*
  • Anthony Yeboah*
  • Department of Agribusiness, Applied Economics and Agriscience Education, North Carolina A&T State University, 145 Carver Hall, Greensboro, NC 27411, USA.
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John Owens
  • John Owens
  • Department of Agribusiness, Applied Economics and Agriscience Education, North Carolina A&T State University, 145 Carver Hall, Greensboro, NC 27411, USA.
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Jarvetta Bynum
  • Jarvetta Bynum
  • Department of Agribusiness, Applied Economics and Agriscience Education, North Carolina A&T State University, 145 Carver Hall, Greensboro, NC 27411, USA.
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Ralph Okafor
  • Ralph Okafor
  • Department of Agribusiness, Applied Economics and Agriscience Education, North Carolina A&T State University, 145 Carver Hall, Greensboro, NC 27411, USA.
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  •  Received: 14 November 2016
  •  Accepted: 03 April 2017
  •  Published: 31 May 2017

Abstract

The study estimates a logit model to identify factors influencing adoption of agritourism by small farmers in North Carolina using a survey. All variables included in the model were dummies and of these having at least a college education has the greatest impact on participating in agritourism, followed by race, public access to the farm for recreation, farms with more than 50 acres of land deemed unsuitable for crop production, and the total amount of land owned. Other factors such as farms near cities, willingness to pay for farm management advice, and before-tax household income also significantly influenced the adoption of this enterprise.

Key words: Agritourism, public access for recreation, farm location, logit model, odds ratios, operator characteristics.

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This article is published under the terms of the Creative Commons Attribution License 4.0

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