Jiangsu Province has a long history, rich historical and cultural tourism resources, the number and quality of museums are in the forefront of the country. Jiangsu Province should rely on the favorable background of the times, establish the museum cultural tourism brand, make full use of modern media of information dissemination, publicize museum cultural relics and cultural and historical knowledge to the outside world, and improve the international popularity and international influence. We should improve the translation quality of cultural relics displayed in museums and enhance the international attraction, so as to enhance the competitiveness of cultural tourism brands in Jiangsu Province in the process of international cultural exchanges.

Keywords: museum; cultural relics; translation; cultural tourism; brand competitiveness; translation quality