Full Length Research Paper
References
Aaker D, Myers J (1982). Advertising Management. Englewood Cliffs, 2nd ed., NJ: Prentice-Hall. |
|
Austin BA (1989). Immediate seating: A look at movie audiences. Wadsworth Pub Co. |
|
Bae J, Kim BD (2013). Is the Electronic Word of Mouth Effect Always Positive on the Movie? Acad. Marketing. Stud. J. 17(1):61. |
|
Banerjee AV (1992). A Simple Model of Herd Behavior. Q. J. Econ. 107(3):797-817. |
|
Baron RM, Kenny DA (1986). The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. J. Personality and Social Psychology, 51(6), 1173-1182. |
|
Basuroy S, Chatterjee S, Ravid SA (2003). How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets. J. Mark. 67(4):103-117. |
|
Bayus BL (1985). Word of Mouth-the Indirect Effects of Marketing Efforts. J. Advert. Res. 25(3):31-39. |
|
Beck U (1992). Risk society: Towards a new modernity Sage. P 17. |
|
Brown JJ, Reingen PH (1987). Social Ties and Word-Of-Mouth Referral Behavior. J. Consum. Res.14(3): 350-362. |
|
Chintagunta PK, Gopinath S, Venkataraman S (2010). The effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation across Local Markets. Mark. Sci. 29(5):944-957. |
|
Chisholm DC (2004). Two-Part Share Contracts, Risk, and the Life Cycle of Stars: Some Empirical Results from Motion Picture Contracts. J. Cult. Econ. 28(1):37-56. |
|
De Silva I (1998). Consumer Selection of Motion Pictures, appeared in The Motion Picture Mega-Industry by B. Litman. Allyn & Bacon Publishing, Inc.: Boston, MA. |
|
De Vany A, Walls WD (1999). Uncertainty in the Movie Industry: Does Star Power Reduce The Terror of The Box Office? J. Cult. Econ. 23(4):285-318. |
|
Dellarocas C, Awad N, Zhang M (2005). Using online ratings as a proxy of word-of-mouth in motion picture revenue forecasting. Working paper, Boston University, Boston. |
|
Delmestri G, Montanari F, Usai A (2005). Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry. J. Manag. Stud. 42(5):975-1002. |
|
Duan W, Gu B, Whinston AB (2008). Do Online Reviews Matter? An Empirical Investigation of Panel Data. Decis. Support. Syst. 45(4):1007-1016. |
|
Elberse A, Eliashberg J (2003). Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. Mark. Sci. 22(3):329-354. |
|
Eliashberg J, Elberse A, Leenders MA (2006). The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions. Mark. Sci. 25(6): 638-661. |
|
Faber RJ, O'Guinn TC (1984). Effect of media advertising and other sources on movie selection. Journal. Mass Commun. Q. 61(2):371. |
|
Faulkner RR, Anderson AB (1987). Short-term Projects and Emergent Careers: Evidence from Hollywood. Am. J. Sociol. 92(4):879-909. |
|
Goettler RL, Leslie P (2005). Co-financing to Manage Risk in the Motion Picture Industry. J. Econ. Manag. Strategy. 14(2):231-261. |
|
Lampel J, Shamsie J (2003). Capabilities in Motion: New Organizational Forms and the Reshaping of the Hollywood Movie Industry. J. Manag. Stud. 40(8):2189-2210. |
|
Litman BR (1983). Predicting Success of Theatrical Movies: An Empirical Study. J. Pop. Cult. 16(4):159-175. |
|
Litman BR, Ahn H (1998). Predicting Financial Success of Motion Pictures. B. R. Litman, ed. Motion Picture Mega-Industry. Allyn & Bacon, Needham Heights, MA. |
|
Liu Y (2006). Word Of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue. J. Mark. 70(3):74-89. |
|
Mahajan V, Muller E, Kerin RA (1984). Introduction Strategy for New Products with Positive and Negative Word-Of-Mouth. Manag. Sci. 30(12):1389-1404. |
|
Moon S, Bergey PK, Iacobucci D (2010). Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction. J. Mark. 74(1):108-121. |
|
Moul C (2007). Measuring Word of Mouth's Impact on Theatrical Movie Admissions. J. Econ. Manag. Strategy. 16(4):859-892. |
|
Murray KB (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. J. Market. 10-25. |
|
Neelamegham R, Chintagunta P (1999). A Bayesian Model to Forecast New Product Performance in Domestic and International Markets. Mark. Sci. 18(2):115-136. |
|
Prag J, Casavant J (1994). An Empirical Study of the Determinants of Revenues and Marketing Expenditures in the Motion Picture Industry. J. Cult. Econ. 18(3):217-235. |
|
Ravid SA (1999). Information, Blockbusters, and Stars: A Study of the Film Industry. J. Bus. 72(4):463-492. |
|
Ritchins M (1983). Negative Word-of-mouth by Dissatisfied Consumer: A Pilot Study. J. Mark. 47:63-79. |
|
Sawhney MS, Eliashberg J (1996). A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures. Mark. Sci. 15(2):113-131. |
|
Silverman G (2011). Secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth. New York: American Marketing Association. |
|
Smith SP, Smith VK (1986). Successful Movies: A Preliminary Empirical Analysis. Appl. Econ. 18(5):501-507. |
|
Vogel HL (2014). Entertainment Industry Economics: A Guide for Financial Analysis. 4th ed. London: Cambridge University Press. |
|
Wallace WT, Seigerman A, Holbrook MB (1993). The Role of Actors and Actresses in the Success of Films: How Much is a Movie Star Worth? J. Cult. Econ. 17(1):1-27. |
|
Zaltman G, Wallendorf M (1979). Consumer Behavior, Basic Findings and Management Implications. New York: Wiley. |
|
Zhao X, Lynch JG, Chen Q (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. J. Consum. Res. 37(2):197-206. |
Copyright © 2025 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0