Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 232

Full Length Research Paper

Mediating effect of word-of-mouth in movie theatre industry

Monika Rawal*
  • Monika Rawal*
  • College of Business, Southern Illinois University-Carbondale, USA.
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Jose Luis Saavedra
  • Jose Luis Saavedra
  • College of Business, Southern Illinois University-Carbondale, USA.
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  •  Received: 10 August 2016
  •  Accepted: 24 March 2017
  •  Published: 31 March 2017

How to cite this article

APA /
Rawal, M., & Saavedra, J. L. (2017). Mediating effect of word-of-mouth in movie theatre industry. Journal of Media and Communication Studies, 9(3), 17-23.
Chicago /
Monika Rawal and Jose Luis Saavedra. "Mediating effect of word-of-mouth in movie theatre industry." Journal of Media and Communication Studies 9, no. 3 (2017): 17-23.
MLA /
Monika Rawal and Jose Luis Saavedra. "Mediating effect of word-of-mouth in movie theatre industry." Journal of Media and Communication Studies 9.3 (2017): 17-23.
DOI /
https://doi.org/10.5897/JMCS2016.0529
URL /
https://academicjournals.org/journal/JMCS/article-abstract/C75C25363711

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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