Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 82

Full Length Research Paper

“I am (not) a basketball person”: Self-sport brand-me relationships among basketball spectators

Li-Shiue Gau
  • Li-Shiue Gau
  • 1Department of Leisure and Recreation Management, Asia University, Taiwan. 2Department of Medical Research, China Medical University Hospital, China Medical University, Taichung, Taiwan.
  • Google Scholar
Arch G. Woodside
  • Arch G. Woodside
  • 3Department of Marketing, Carroll School of Management, Boston College, Chestnut Hill, Massachusetts, USA.
  • Google Scholar


  •  Received: 27 November 2013
  •  Accepted: 30 July 2014
  •  Published: 31 August 2014

Authors

Li-Shiue Gau
1Department of Leisure and Recreation Management, Asia University, Taiwan. 2Department of Medical Research, China Medical University Hospital, China Medical University, Taichung, Taiwan.

Arch G. Woodside
3Department of Marketing, Carroll School of Management, Boston College, Chestnut Hill, Massachusetts, USA.

Corresponding Author Email: [email protected]; [email protected]