Scientific Research and Essays

  • Abbreviation: Sci. Res. Essays
  • Language: English
  • ISSN: 1992-2248
  • DOI: 10.5897/SRE
  • Start Year: 2006
  • Published Articles: 2758

Full Length Research Paper

The predictive impact of socio-demographic and behavioural factors on professionals’ e-commerce attitudes

Ibrahim Akman and Mohammad Rehan*
Department of Computer Engineering, Atilim University, Ankara, Turkey.
Email: [email protected]

  •  Accepted: 14 June 2010
  •  Published: 18 July 2010

Abstract

This paper first reviews the e-commerce issues in general and then gives a detailed report of the findings of a survey concerning how sociodemographic (gender and income) and behavioural (computer experience and average daily use of the Internet) factors influence e-commerce attitude of professionals. The survey was conducted among professionals from the government and private sectors. The results indicated that income is significantly related to the usage of e-commerce. Additionally, computer experience and average daily use of the internet were found to be significant in explaining usage reason for e-commerce users whereas the variable income was found to be significant in explaining nonusage reason for e-commerce nonusers.

 

Key words: E-commerce, demographic, behavioural, gender, income, computer experience, internet, bivariate ordinal logistic regression.