Scientific Research and Essays

  • Abbreviation: Sci. Res. Essays
  • Language: English
  • ISSN: 1992-2248
  • DOI: 10.5897/SRE
  • Start Year: 2006
  • Published Articles: 2758

Full Length Research Paper

Influence of layouts on visual impression: Comparing 12 flyer layout patterns

Yutaka Andoh
  • Yutaka Andoh
  • Department of Human Life Design, Japan Advanced Institute of Science and Technology, Japan.
  • Google Scholar
Kengo Omura
  • Kengo Omura
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Takano Kentaro
  • Takano Kentaro
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Kawamoto Koushi
  • Kawamoto Koushi
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Tsutomu Fujinami
  • Tsutomu Fujinami
  • Department of Human Life Design, Japan Advanced Institute of Science and Technology, Japan.
  • Google Scholar


  •  Received: 04 May 2017
  •  Accepted: 15 December 2017
  •  Published: 20 December 2017

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Mukai S, Miyazaki G (2016). Effects of both similarity of the evaluation of impressions, between elements, and font legibility, on aesthetic impression of packaging. Int. J. Affect. Eng. 15(3):289-293. 
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Teng PS, Cai D, Walker V, Cassidy T (2015). A study of websites' layout and user impressions from the perspective of college students. Bull. Jap. Soc. Sci. Design.61(5):19-28. doi:10.11247/jssdj.61.5_19 Tuch AN, Presslaber EE, Stöcklin M, Opwis K, Bargas-Avila JA (2012). The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments. Int. J. Hum.-Comp. Stud. 70(11):794-811.