African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009

AJMM Articles in press

Article in Press

USING THEORY OF PLANNED BEHAVIOUR TO EXPLAIN THE CONSUMER COMPLAINT BEHAVIOUR: A CROSS-CULTURE ANALYSIS

To explain the determinants that influence consumer complaint behaviour, Ajzen’s theory of Planned Behaviour (TPB) provides the conceptual research framework. The appropriateness of the theory is tested on the three different ethnic groups in Malaysia – Malay, Chinese and Indian. The findings show that the TPB presents a reliable model in predicting the complaint behaviour, as the results show an acceptable goodness of fit...

Author(s):Wenjie Zhao, Md. Nor Othman, Ping Chen and Yufang Ding

Article in Press

Assessing food attributes and marketing services of private restaurants in the campus streets of University of Abomey-Calavi, Benin

In Benin republic (West Africa), the public student restaurant of the University of Abomey-Calavi is being criticized for its irregular and poor service. Therefore, private restaurants have settled on the campus streets to fill the gap. Which food attributes and marketing services do students value most? How do those restaurants compare with the Agro Maquis reference restaurant, which presumably offers modern catering...

Author(s):BARTHELEMY G. HONFOGA, JEREMIE S. OHANETE, CHARLES D. TEVI, CHRISTELLE O.A. SEDEGNAN and MAX-REGIS OGOUNCHI

Article in Press

ECONOMIC EFFICIENCY OF SMALLHOLDER FARMERS IN WHEAT PRODUCTION: THE CASE OF ABUNA GINDEBERET DISTRICT, ETHIOPIA

Productivity enhancement through enhancing efficiency in cereal production in general and in wheat production in particular could be an important speed towards achieving food security. This study was aimed at estimating the levels of technical, allocative and economic efficiencies of smallholder wheat producers; and to identify factors affecting efficiency of smallholder farmers in wheat production in Abuna Gindeberet...

Author(s):Milkessa Asfaw, Endrias Geta and Fikadu Mitiku

Article in Press

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to brand elements and its impact on creating brand equity and branding in general and especially in the...

Author(s):Muhammad S. Alnsour and Muath Labib Subbah

Page 1 of 1, showing 4 records out of 4 total, starting on record 1, ending on 4

< previousnext >