African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009

AJMM Articles in press

Article in Press

Factors Influencing Consumers Choice of Street-Foods and Fast-Foods in China

The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status and associated risks of consumption in China. Presently, consuming SFs and FFs become populace and counted as manifestation of modernity in most fast growing countries, for instance, China. The SFs and FFs have believed to be a panacea to the...

Author(s):Haimanot B.Atinkut, Yan Tingwu , Bekele Gebisa, Shengze Qin, Kidane Assefa, Biruk Yazie, Taye Melese, Solomon Tadesse, and Tadie Merie

Article in Press

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to brand elements and its impact on creating brand equity and branding in general and especially in the...

Author(s):Muhammad S. Alnsour and Muath Labib Subbah

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