African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

About AJMM

The African Journal of Marketing Management (AJMM) is a peer reviewed open access journal. The journal commenced publication in April 2009. AJMM is currently published monthly and it is listed in the abstracting and indexing databases below:
Aims and Scope
The journal covers all areas of the marketing such as advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour and marketing channels. The journal specifically encourages the submission of articles focusing on innovative marketing solutions in Africa such as BoP marketing strategies, pricing strategies in emerging markets and mobile and social media marketing in emerging markets.
Types of Articles
AJMM welcomes submission of full-length research articles, short communications and review articles. In addition, the journal also welcomes letters and commentaries to the editor. Please see Instruction for Authors for complete details.
The journal is currently published quarterlyPlease see journal archive for all past issues or see all published articles