African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

AJMM - Instructions for Authors

Aims and Scope
The African Journal of Marketing Management covers all areas of the marketing management such as advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour and marketing channels. The journal specifically encourages the submission of articles focusing on innovative marketing solutions in Africa such as BoP marketing strategies, pricing strategies in emerging markets and mobile and social media marketing in emerging markets.
Types of Articles
The journal welcomes submission of full-length research articles, short communications and review articles. In addition, the journal also welcomes letters to the editor and commentaries.
Regular articles: These articles should describe new and carefully confirmed findings, and research methods should be given in sufficient detail for others to verify the work. The length of a full paper should be the minimum required to describe and interpret the work clearly.
Short Communications: A Short Communication is suitable for recording the results of complete small investigations or giving details of new models, innovative methods or techniques. The style of main sections need not conform to that of full-length papers. Short communications are 2 to 4 printed pages (about 6 to 12 manuscript pages) in length.
Reviews: Submissions of reviews and perspectives covering topics of current interest are welcome and encouraged. Reviews should be concise and no longer than 4-6 printed pages (about 12 to 18 manuscript pages). Reviews manuscripts are also peer-reviewed.
Preparing Your Manuscript
The title phrase should be brief.
List authors’ full names (first-name, middle-name, and last-name).
Affiliations of authors (department and institution).
Emails and phone numbers.
The abstract should be 100 to 200 words in length. The keywords should be less than 10.
Standard abbreviations should be used all through the manuscript. The use of non-standard abbreviations should be kept to a minimum and must be well-defined in the text following their first use.
The Introduction
The statement of the problem should be stated in the introduction in a clear and concise manner.
Materials and methods
Materials and methods should be clearly presented to allow the reproduction of the experiments.
Results and discussion
Results and discussion maybe combined into a single section. Results and discussion may also be presented separately if necessary.
Tables and figures
Tables should be kept to a minimum.
Tables should have a short descriptive title.
The unit of measurement used in a table should be stated.
Tables should be numbered consecutively.
Tables should be organized in Microsoft Word or Excel spreadsheet.
Figures/Graphics should be prepared in GIF, TIFF, JPEG or PowerPoint.
Tables and Figures should be appropriately cited in the manuscript.
Disclosure of conflict of interest
Authors should disclose all financial/relevant interest that may have influenced the study.
Acknowledgement of people, funds etc should be brief.
References should be listed in alphabetical order at the end of the paper. DOIs links to referenced articles should be stated wherever available. Names of journals should be presented in full and not abbreviated.
Agle BR, Mitchelle RK, Sonnenfeld JA (1999). "Who matters to CEOs? An investigation of stakeholder attributes and salience, corporate performance, and CEO values". Academy of Management Journal 42:507-525.
Balabanis G., Ruth E.S., Hugh C.P. (1997). "Market orientation in the top 200 British charity organizations and its impact on their performance". European Journal of Marketing 31(8):583-603.
Berman S.L., Wicks A.C., Kotha S., Jones T.M. (1999). "Does stakeholder orientation matter? The relationship between stakeholder management models and firm performance". Academy of Management journal 42(5):488-506
Sawadogo, T. A. (2017). The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband. African Journal of Marketing Management, 9(6), 86-97. 
Acceptance Certificate
Authors are issued an Acceptance Certificate for manuscripts that have been reviewed and accepted for publication by an editor.
Before Submission
See also step by step process on how to submit your manuscript