Satisfaction and retention strategies for Nigerian Generation Y customers
July-December 2019 - Vol 11 Num. 4
Firms in the service industry have experienced a 15 to 30% drop in customer satisfaction ratings estimated at $10 billion annually due to the unpredictable tendencies of Generation Y customers, also known as Millennials. Researchers project that the population size, spending power and inconsistent behavioral pattern of...
July-December 2019
Satisfaction and retention strategies for Nigerian Generation Y customers
June 2019
Customers’ satisfaction and brand loyalty at McDonald’s Maroc
February 2019
Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin
January 2019
The determinants and key challenges of financial inclusion in Niger: the case of Orange Money
November 2018
Factors influencing consumers’ choice of street-foods and fast-foods in China
October 2014
The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
October 2014
Millenium development goals and combating agricultural child labour in Nigeria
December 2014
Comprehending rural market environment
January 2013
Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
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