Factors influencing consumers’ choice of street-foods and fast-foods in China
November 2018 - Vol 10 Num. 4
The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status as well as associated risks of consumption in China. Presently, consuming SFs and FFs have become a popular trend and is counted as the...
November 2018
Factors influencing consumers’ choice of street-foods and fast-foods in China
March 2018
Impact of brand elements on brand equity: An applied study on Jordanian Corporations
February 2018
Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments
January 2018
The perceptions of people about family planning: The social marketing experience in Ethiopia
September 2017
The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality
October 2014
The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
October 2014
Millenium development goals and combating agricultural child labour in Nigeria
December 2014
Comprehending rural market environment
January 2013
Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
