Social media celebrities and materialism influence on compulsive buying behaviors
January-June 2024 - Vol 16 Num. 1
This study investigated the relationship between a consumer's celebrity worshiping and their values orientation for materialism and its role in shaping their tendency toward compulsive buying. The study sample of 336 consumers from different cities in Saudi Arabia was analyzed. Despite the significant research on the...
Social media celebrities and materialism influence on compulsive buying behaviors
January-June 2024
Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution
January-June 2023
Social media classifications for impactful marketing
July-December 2022
Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020
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Sales promotion tools, customer emotions and consumer buying responses in Ghana
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Millenium development goals and combating agricultural child labour in Nigeria
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Comprehending rural market environment
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