African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Satisfaction and retention strategies for Nigerian Generation Y customers

July-December 2019 - Vol 11 Num. 4

Firms in the service industry have experienced a 15 to 30% drop in customer satisfaction ratings estimated at $10 billion annually due to the unpredictable tendencies of Generation Y customers, also known as Millennials. Researchers project that the population size, spending power and inconsistent behavioral pattern of...

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July-December 2019

Satisfaction and retention strategies for Nigerian Generation Y customers

Edmund Ehichioya Otaigbe and Christopher Beehner

June 2019

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

Aymar Raduzzi and Joseph Eric Massey

February 2019

Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

Barthelemy G. Honfoga, Jeremie S. Ohanete, Charles D. Tevi, Christelle O. A. Sedegnan and Max-Regis Ogounchi

January 2019

The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

Alain Sawadogo  

November 2018

Factors influencing consumers’ choice of street-foods and fast-foods in China

Haimanot B. Atinkut, Yan Tingwu, Bekele Gebisa, Shengze Qin, Kidane Assefa, Biruk Yazie, Taye Melese, Solomon Tadesse and Tadie Mirie

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

  • Article Number: F0DD16D8289

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

  • Article Number: 36AD9501830

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun

  • Article Number: DBD441C1876