Assessing the attitude towards mobile marketing among university students
January-March 2020 - Vol 12 Num. 1
The study was initiated to assess the attitude towards mobile marketing among students of Bahir Dar University, Ethiopia. The objective of the study is to evaluate whether the university students have accepted Mobile/SMS advertising positively and to understand the issues students experienced and the thoughts they...
Assessing the attitude towards mobile marketing among university students
January-March 2020
Factors that influence participation in markets through collective action among smallholder maize farmers in Masindi district, Uganda
October-December 2019
Satisfaction and retention strategies for Nigerian Generation Y customers
July-December 2019
Customers’ satisfaction and brand loyalty at McDonald’s Maroc
June 2019
Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin
February 2019
October 2014
The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
October 2014
Millenium development goals and combating agricultural child labour in Nigeria
December 2014
Comprehending rural market environment
January 2013
Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
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