Consumers’ understanding of food label information and its impact on their purchase decision of fruit juice products: A cross-sectional study among Gondar city consumers, Ethiopia
January-June 2025 - Vol 17 Num. 1
In today's world, food labels serve as a vital tool for companies to communicate effectively with consumers. Understanding whether consumers comprehend food label information, the type of information they seek, and how food label information influences their purchasing decisions can inform manufacturers'...
Consumers’ understanding of food label information and its impact on their purchase decision of fruit juice products: A cross-sectional study among Gondar city consumers, Ethiopia
January-June 2025
AI and job market: Analysing the potential impact of AI on employment, skills, and job displacement
January-June 2025
Social media celebrities and materialism influence on compulsive buying behaviors
January-June 2024
Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution
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Social media classifications for impactful marketing
July-December 2022
October 2014
The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
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Millenium development goals and combating agricultural child labour in Nigeria
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Comprehending rural market environment
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Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
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