Impact of brand elements on brand equity: An applied study on Jordanian Corporations
March 2018 - Vol 10 Num. 3
This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to...
March 2018
Impact of brand elements on brand equity: An applied study on Jordanian Corporations
February 2018
Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments
January 2018
The perceptions of people about family planning: The social marketing experience in Ethiopia
September 2017
The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality
September 2017
Processing of local agricultural products to meet urban demand: Lessons from soybean cheese consumption analysis in Southern Benin
October 2014
The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
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Millenium development goals and combating agricultural child labour in Nigeria
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Comprehending rural market environment
January 2013
Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
