Customers’ satisfaction and brand loyalty at McDonald’s Maroc
June 2019 - Vol 11 Num. 3
Customer satisfaction is paramount to businesses success. It has been researched in business and marketing since the 1970s. If customer satisfaction is achieved brand loyalty often results. Because of that, brand loyalty has also been heavily researched in the last few decades. The purpose of the current research was to...
June 2019
Customers’ satisfaction and brand loyalty at McDonald’s Maroc
February 2019
Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin
January 2019
The determinants and key challenges of financial inclusion in Niger: the case of Orange Money
November 2018
Factors influencing consumers’ choice of street-foods and fast-foods in China
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Impact of brand elements on brand equity: An applied study on Jordanian Corporations
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The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment
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Millenium development goals and combating agricultural child labour in Nigeria
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Comprehending rural market environment
January 2013
Function of projective techniques in improving brand personality
September 2014
Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya
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