African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 161

Consumers’ understanding of food label information and its impact on their purchase decision of fruit juice products: A cross-sectional study among Gondar city consumers, Ethiopia

January-June 2025 - Vol 17 Num. 1

In today's world, food labels serve as a vital tool for companies to communicate effectively with consumers. Understanding whether consumers comprehend food label information, the type of information they seek, and how food label information influences their purchasing decisions can inform manufacturers'...

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Consumers’ understanding of food label information and its impact on their purchase decision of fruit juice products: A cross-sectional study among Gondar city consumers, Ethiopia

January-June 2025

Wudneh Bitew Bewket and Mulugeta Negash Wodaje

AI and job market: Analysing the potential impact of AI on employment, skills, and job displacement

January-June 2025

Seun Emmanuel Faluyi

Social media celebrities and materialism influence on compulsive buying behaviors

January-June 2024

Badrea Saleh Al Oraini

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

January-June 2023

Katlego Seleka and Petrus Letaba

Social media classifications for impactful marketing

July-December 2022

Maseke Bernardus F. 

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

July 2009

In-store shopping environment and impulsive buying

Mariri Tendai and Chipunza Crispen

January 2011

Impediments to barter trading: Analysis of practitioners and non-practitioners perceptions

Mercy Mpinganjira and Portia Oliver

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

January-June 2025

Consumers’ understanding of food label information and its impact on their purchase decision of fruit juice products: A cross-sectional study among Gondar city consumers, Ethiopia

Wudneh Bitew Bewket and Mulugeta Negash Wodaje

February 2010

Market-focused strategic flexibility among Nigerian banks

Olalekan Asikhia