African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021 - Vol 13 Num. 2

The purpose of this study is to evaluate the impact of brand experiences on customer-based brand equity (CBBE) for title sponsors of short-term tournaments. Although prevalent in practice, the intersection of the variables under study has received limited academic probe, the study seeks to empirically illuminate the...

Read more

 

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021

Pragasen Pillay and Mxolisi Sibiya

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

January-June 2021

Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

January-June 2021

Negash Geleta Etana  

Linking market access to improved nutrition among smallholder maize farmers in Masindi and Kiryandongo Districts, Uganda

July-December 2020

Ssajakambwe Fred, Mulebeke Robert, Elepu Gabriel and Walekhwa Peter N.  

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

July-December 2020

Eyob Ketema and Yalemwork W/Selassie  

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

November 2016

Impact of the business services for farmers’ organizations (ESOP) contract farming model on paddy producers’ well-being in Dangbo District of Benin

Barthelemy, G. Honfoga, Rodrigue, S. Kaki, Anselme, A. Adegbidi and Anick A. Kemonou Davo

August 2014

Finding the impact of foreign debt servicing on per capita income growth rate: A case study of Pakistan

Atif Khan Jadoon, Syeda Azra Batool, and Tahir Mehmood

May, 2015

Understanding the effect of last name on acquisition timing in China

Xi Chen and Guoli Yang

July-December 2021

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

Pragasen Pillay and Mxolisi Sibiya

July 2013

How Lorestans’ stone exporters can play an international role in the world market?

Shirzad Farhikhteh, Fatemeh Farhikhteh, Jaffar Sajadi and Firooz Baharvand