African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 147

Assessing the attitude towards mobile marketing among university students

January-March 2020 - Vol 12 Num. 1

The study was initiated to assess the attitude towards mobile marketing among students of Bahir Dar University, Ethiopia. The objective of the study is to evaluate whether the university students have accepted Mobile/SMS advertising positively and to understand the issues students experienced and the thoughts they...

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Assessing the attitude towards mobile marketing among university students

January-March 2020

Aemro Worku, Haile Shitahun, Yonas Mebrate, Adino Andaregie

Factors that influence participation in markets through collective action among smallholder maize farmers in Masindi district, Uganda

October-December 2019

Fred Ssajakambwe, Gabriel Elepu, Peter. N Walekhwa and Robert Mulebeke

Satisfaction and retention strategies for Nigerian Generation Y customers

July-December 2019

Edmund Ehichioya Otaigbe and Christopher Beehner

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

June 2019

Aymar Raduzzi and Joseph Eric Massey

Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

February 2019

Barthelemy G. Honfoga, Jeremie S. Ohanete, Charles D. Tevi, Christelle O. A. Sedegnan and Max-Regis Ogounchi

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun