African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021 - Vol 13 Num. 2

The purpose of this study is to evaluate the impact of brand experiences on customer-based brand equity (CBBE) for title sponsors of short-term tournaments. Although prevalent in practice, the intersection of the variables under study has received limited academic probe, the study seeks to empirically illuminate the...

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Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021

Pragasen Pillay and Mxolisi Sibiya

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

January-June 2021

Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

January-June 2021

Negash Geleta Etana  

Linking market access to improved nutrition among smallholder maize farmers in Masindi and Kiryandongo Districts, Uganda

July-December 2020

Ssajakambwe Fred, Mulebeke Robert, Elepu Gabriel and Walekhwa Peter N.  

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

July-December 2020

Eyob Ketema and Yalemwork W/Selassie  

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

July 2009

Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India

Tanmay Chattopadhyay, Shradha Shivani and Mahesh Krishnan

January 2011

Do Botswana‘s restaurants meet customers ‘expectations?

Haretsebe Manwa

November 2009

Global financial crisis - with special reference to insurance industry

S. K. Sinha and Zaid Ahmad

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

July-December 2021

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

Pragasen Pillay and Mxolisi Sibiya