African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Participating in managerial practices: The Brazilian cultural experience

Alves, Luiz Roberto
Rua Pelotas, 255, apt. 14, 04012-000, V. Mariana, São Paulo, S. P. Brazil.
Email: [email protected]

  •  Accepted: 12 September 2011
  •  Published: 11 July 2012

Abstract

In this paper, Brazilian literary culture stands out as the mediator between art, society and economic production, either for the broadness of its social-linguistic support, or for its commitment with the wishes and needs of the Brazilian people. Here, its aesthetic construction reveals the dialogue among works, authors and the public, and therefore becomes the structuring conscience of the nation. In the midst of the vertiginous ways of modern knowledge, communication seems to develop as methodological value and dialogues inside the Social Sciences and Arts. As such, this paper provides an analysis of outstanding texts of Brazilian literature, which reveal new ways of academic and professional work. In this culture of cognition/recognition of the wealth of sceneries, in which one has organized and administrated the public and private spheres, it is even more useful and instigating to demonstrate how the literary culture of the country strived to understand the meanings of the welfare of its administrator, the workers and the entrepreneurs as characters and subjects of the local, regional and national geography and stories.

Key words: Administration, Brazilian culture, interfaces, public/private spheres, communication.