African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4167


3-D performance evaluation system as an alternative hybrid model

Hasan Ä°BÄ°CÄ°OÄžLU and Umut Can ÖZTÜRK*
Department of Business Administration, Faculty of Economics and Administrative Sciences, Suleyman Demirel University, Isparta-Turkey.
Email: [email protected]

  •  Accepted: 03 August 2012
  •  Published: 29 August 2012


The golden rule in today's market does not only mean doing your business in the right way. The essential thing is to provide an added value to the organization you work with. For this reason business-oriented classical performance evaluation systems have been using their validity day by day. A performance evaluation of the correct functioning must be a potential for the future and promised, collectively produced, together with the accepted validity of the results by the whole organization, not only systematic but also flexible. In this study, characteristics of a good performance evaluation system are analyzed and thus, a new performance evaluation model with both quantitative and qualitative characteristics is offered which makes up negative aspects of 360° (degree) and competency-based performance evaluation models. This model is a hybridization study of 360° (degree) and competency-based performance evaluation models in respect of the theoretical foundations.


Key words: Evaluation of 3-D performance, 360° (degree), competency.