African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4058

Full Length Research Paper

Determinant factors of consumers’ bank selection decision in Sudan

Mansour Ilham Hassan Fathelrahman
  • Mansour Ilham Hassan Fathelrahman
  • Department of Business Administration, School of Management Studies, University of Khartoum, Sudan.
  • Google Scholar


  •  Received: 19 June 2018
  •  Accepted: 17 October 2018
  •  Published: 30 September 2019

Abstract

The purpose of this study is to identify the key determinant of the bank selection decision by Sudanese banks’ customers. The motivation for this paper is the lack of research that empirically studied bank selection criteria that influence customers' selection decisions on banking services in Sudan. Data were collected using self-administered questionnaires to a sample of 253 of Banks customers in Khartoum State. Their responses on the importance of 22 different selection criteria were rated and analyzed. Mean analysis and exploratory factor analysis is applied to rank the most important determinants of bank selection. The main results concluded that Corporal Efficiency is the most important determinant that has influenced the customer's selection decision. Other factors perceived to be important include bank marketing efforts, convenience and service delivery. Research on determinant factors of consumers’ bank selection decision is scarce in Sudan. This study contributes in that direction.

 

Key words: Selection criteria, banking industry, consumer behavior, Sudan.