Abstract

Online gaming emerged as a burgeoning Internet service that has many enthusiastic customers that enjoy this entertainment form. In addition to generating significant revenues for online game service providers, its increasing popularity provides more fun for other players. However, the correlates for individual tendency to play online games in weekdays (weekday gaming tendency) have seldom been investigated. Therefore, this study investigated how gamer personality and weekday gaming tendency are related based on weekday and weekend usage patterns. Data were obtained from 115 online gamers. Analytical results indicated that openness is positively related to weekday gaming tendency, while neuroticism is negatively related to weekday gaming tendency. Based on the results of this study, we recommend that online game service providers target prospective customers that are high in openness, but low in neuroticism when their objective is to increase weekday utilization of server capacity.

Key words: Personality trait, online game, weekday gaming tendency, openness, conscientiousness, extraversion, agreeableness, and neuroticism.