African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

The sociolinguistics study of caste-stereotypes in the language of Punjabi Society

Mehmood-ul-Hassan1, Sayed Kazim Shah1, Muhammad Sarwar2 and Hafiz Muhammad Alam2
  1Government College University (GCU), Faisalabad, Pakistan. 2University of Sargodha, Pakistan.
Email: [email protected]

  •  Accepted: 01 February 2011
  •  Published: 30 June 2011

Abstract

 

Punjabi Society is full of various social groups which are further divided into several castes or clans living together for centuries. Although they speak Punjabi language, no matter how much different their dialects are, yet their prejudice, bias and social status have created stereotypes on basis of their social experience. This research is aimed at analysing the caste-stereotypes and their role in the language of Punjabi Society in Punjab (Pakistan). Caste-stereotypes in Punjabi Society are linguistic beliefs and have significant role in creating discrimination among the people belonging to different castes. These caste- stereotypes are affecting the social relations and intercommunication among the people of various castes in the society.

 

Key words: Sociolinguistics, castes, stereotypes, Punjabi, society.