Abstract

Leather industry is one of the leading sectors of the Turkish economy in terms of industrial production and employment. The gradual transformation of leather companies towards automation in their production processes, and towards transferring a portion of the company and product promotions to the Internet via computers can be considered as the early steps of e-commerce entrepreneurship in this regard. This paper attempts to analyze the Turkish Leather Industry in the light of e-commerce and e-marketing practice issues.

Key words: E-commerce, e-marketing, leather industry, Turkey.