Abstract

Tijuana is considered one of the strongest markets throughout Mexico and is a highly mobile consumer market. Differences in costs, availability and quality of medical care and health care between the two countries, Mexico and the U.S are abysmal. Today trade in health services is important and it gives the rapid growth of the industry's overall health sector. And the removal of some regulatory barriers in services health trade at the regional levels multilateral and national trade should be in the near future. This paper defines the trans-border market of the Tijuana - San Diego health services. Medicines and pharmaceuticals are reviewed briefly as the main marketing practices from the globalization of economic processes of globalization. And also more specifically the opening of the Free Trade in North America (NAFTA) comes in details.

Key words: Tijuana, San Diego, marketing environment, marketing border of health service.