Abstract

A well established organization definitely would have its mission as it provides vivid directions to its employees to achieve their entrusted task within defined ambit. This study aims at measuring impact of organization’s mission on performance in Banking, Telecommunication and Pharmaceutical Sector of Pakistan. To ascertain effect of mission on organization performance, Denison Organizational Culture Survey was used. Data collected from renounced organizations of different portfolios were selected using instrument with a total sample of 542. Pearson correlation test was used to prove relationship between mission and its elements with organizational performance. Results indicate highly positive relationship between mission and performance. Regression analysis of data shows that organization performance increases by 74 - 79% due to focus of employees in attainment of goals set in through organization mission. Clear definition of mission is essential to achieve high performance in the organization. It would afford opportunity to employees to discharge their function under broader framework. It would also become a significant contributory factor for enhancing organizational performance. Organizations inspiring to improve their performance are taught to define mission for an organization and employees to remain focused in discharge of their responsibilities. Organizations according to due importance to their well-defined mission would channelize their resources and attain growth through expanded resource: hence it’s imperative to make use of this component of organization.

Key words: Organization’s mission, goals and objective, strategic decision and intent, vision, organization performance, banking sector, Pakistan.