Abstract

Although, website features can significantly affect consumers’ emotional responses, very little is known about how website quality predicts consumer emotions. Because of the increasing importance of online shopping, finding a successful method for inducing consumers’ repeat purchase intention is critical to the survival of online service providers. Using the stimulus-organism-response (S-O-R) paradigm as a theoretical framework, this study proposed a research model for examining the relationships among website quality, consumer emotions, and repurchase intention. The analytical results strongly supported the appropriateness of the research model. This study discussed the theoretical and managerial implications of these findings and offered directions for future research.

Key words: Website quality, consumer emotions, purchase intention, stimulus-organism-response (S-O-R) paradigm.