Full Length Research Paper
Abstract
This paper concerns two important issues regarding the criteria that multinational corporations (MNCs) consider important, the competitive preference of location developing sea-air multimodal logistic system (SA-M-LS) in Pacific-Asian region. To deal with the imprecision or vagueness nature of the linguistic evaluation, the objectives have been accomplished in this paper by employing two complementary methods: MNCs in logistics arena were surveyed to decide the criteria and estimate the weight using the fuzzy SAW, and a fuzzy multiple criteria Q-analysis (MCQA) procedure was proposed to assess the preference for cities developing SA-M-LS. Each location has different competitive conditions to develop suitable type of SA-M-LS. Finally, the research findings and discussion are proposed for location developing SA-M-LS.
Key words: Sea-air multimodal system (SA-M-LS), competitive preference, fuzzy MCQA procedure.
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