African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4187

Full Length Research Paper

Preference analysis of sea-air multimodal logistic system using the fuzzy multicriteria q-analysis procedure

Kuo-Liang Lee
Department of Marketing and Supply Chain management, Overseas Chinese University, Taiwan.
Email: [email protected]

  •  Accepted: 28 January 2011
  •  Published: 30 June 2011

Abstract

 

This paper concerns two important issues regarding the criteria that multinational corporations (MNCs) consider important, the competitive preference of location developing sea-air multimodal logistic system (SA-M-LS) in Pacific-Asian region. To deal with the imprecision or vagueness nature of the linguistic evaluation, the objectives have been accomplished in this paper by employing two complementary methods: MNCs in logistics arena were surveyed to decide the criteria and estimate the weight using the fuzzy SAW, and a fuzzy multiple criteria Q-analysis (MCQA) procedure was proposed to assess the preference for cities developing SA-M-LS. Each location has different competitive conditions to develop suitable type of SA-M-LS. Finally, the research findings and discussion are proposed for location developing SA-M-LS.

 

Key words: Sea-air multimodal system (SA-M-LS), competitive preference, fuzzy MCQA procedure.