Abstract

Reputation is one of the most valuable assets of an organization, its entire survival could be based on its good reputation achieved for one or many of its attributes such as quality, price, reliability, and environmental friendliness amongst others. Global companies are investing substantial resources to manage their reputation risk. They do so by integrating reputation risk management into their overall enterprise risk management practice. Strong corporate reputation can provide important benefits such as higher market and shareholder value and market position strengthening. Furthermore, a strong positive reputation permits companies to charge higher prices for their services; it helps attract top talent, and can lead to stronger sales and improved market position vis-à-vis competition. Reputation risk should be managed throughout the organization. This paper is an effort to develop the concept thorough its application to airport management and more specifically to the case of TAV Airport Holdings. 

Key words: Airport business, civil aviation management, enterprise risk management, management and strategy, reputation, risk, sustainability.

Abbreviation

JEL Classification Codes: M100, M140, M190.