African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

All hands on deck: Employee engagement on cruise ships

Aleksandar Radic
  • Aleksandar Radic
  • Singidunum University, Belgrade; Gornji kono 8, 20000 Dubrovnik, Croatia.
  • Google Scholar

  •  Received: 28 July 2016
  •  Accepted: 19 January 2017
  •  Published: 28 March 2017


The present in-situ study examined employee engagement of a cruise ship workforce. 246 crew members and officers in different department’s on-board a contemporary market cruise ship filled in a questionnaire during their voyages. Exploratory factor analysis has been applied to test factors of engagement and findings indicated that a four-factor solution (Communication and progress, Capacity to engage, Engaged behaviour, Trust and feeling of freedom) is the best explanation. Furthermore an IPA matrix outlined areas for improvement. The study has found that there is an opportunity for cruise organisations to increase the engagement of their employees by improving factors related to Communication and progress, Capacity to engage and Engaged behaviour. These findings have important implications for cruise tourism theory and practice.


Key words: Employee engagement on cruise ship, cruise tourism, principal components analysis, importance-performance analysis.