In recent years, green supply chain management has gained popularity both in academics as well as in the industry and is reflected in the special issues of journals and themes of conferences. The rubber products manufacturing sector plays a pivotal role in the Indian economy and is considered to be one of the key players in global rubber business. Globalization and the increased number of countries entering the world trade organization have promoted GSCM practices in manufacturing organizations. Under market pressures and proactive government policies the developing countries’ firms have realized the importance of improving the environmental image. The purpose of the study is to develop a GSCM model for the rubber goods manufacturing sector based on the results of Interpretive Structural Modeling (ISM) and MICMAC analysis. Both practitioners in the industry and academics might find the results useful, as it integrates natural resource based view theory and institutional theory, and also addressing both internal and external perspectives of the firm. Further, the paper identifies the gaps in the literature and show directions of future research.
Key words: Green Supply Chain Management (GSCM), environmental management (EM), Rubber goods manufacturing sector, ISM, MICMAC analysis.
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