African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4192

Full Length Research Paper

Implementation of DTT in Spain: Technological barriers to entry and consolidation of terrestrial technology

Félix Roux Martínez1 and Mónica García-Ochoa Mayor2*
  1Department of Business Administration, Industrial Organization and Statistics, Polytechnic University of Madrid, Spain. 2Department of Business Administration, Complutense University of Madrid, Campus de Somosaguas (Pabellón de Tercero), Pozuelo de Alarcón, 28223 Madrid, Spain.
Email: [email protected]

  •  Accepted: 14 July 2010
  •  Published: 18 April 2011

Abstract

 

This paper analyzes the process of television digitalization in Spain and its regulatory framework, concluding that the promotion of already established terrestrial technology has resulted in the development of entry barriers to alternative technologies, such as satellite. The Spanish regulation and its implementation are analyzed in this paper, especially with regard to public funding to support the development of terrestrial networks. The conclusion suggests that the Spanish regulatory bodies should define an interconnection framework to allow different operators to compete in distribution. Additionally, the separation of the various satellite markets, in particular transport to feed terrestrial networks and direct to home distribution (DTH), would be advisable.

 

Key words: Transition to digital TV, regulation, barriers to entry, broadcasting services, satellite, Spain.