African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A fuzzy-based decision model application on strategic management

Aras Keropyan* and Ana Maria Gil-Lafuente
Department of Economics and Business Organization, University of Barcelona.  Barcelona, Spain.
Email: [email protected]

  •  Accepted: 21 June 2011
  •  Published: 04 August 2011


In this article, the objective is to demonstrate the effects of different decision styles on strategic decisions and likewise, on an organization. The technique that was presented in the study is based on the transformation of linguistic variables to numerical value intervals. In this model, the study benefits from fuzzy logic methodology and fuzzy numbers. This fuzzy methodology approach allows us to examine the relations between decision making styles and strategic management processes when there is uncertainty. The purpose is to provide results to companies that may help them to exercise the most appropriate decision making style for its different strategic management processes. The study is leaving more research topics for further studies that may be applied to other decision making areas within the strategic management process.


Key words: Strategy, strategic management, decision making, decision styles, fuzzy logic.