African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

Full Length Research Paper

Managing value dimensions within an ecosystem framework: Reflections and empirical observations in the tourism sector

Luca Carrubbo
  • Luca Carrubbo
  • Department of Medicine, Surgery and Dentistry, University of Salerno, Italy.
  • Google Scholar
Debora Sarno
  • Debora Sarno
  • Department of Management, Sapienza University of Rome, Italy.
  • Google Scholar
Francesco Caputo
  • Francesco Caputo
  • Department of Pharmacy, University of Salerno, Italy.
  • Google Scholar
Francesco Smaldone
  • Francesco Smaldone
  • Department of Business Sciences, Management and Innovation Systems, University of Salerno, Italy.
  • Google Scholar

  •  Received: 08 October 2018
  •  Accepted: 19 November 2018
  •  Published: 28 December 2018


The increasing attention in the field of value management is highlighting multiple challenges for researchers and practitioners. Building on previous managerial contributions, the paper aims to define a possible path for combining the conceptual contributions related to value in exchange, value in use, and value in context in a common framework to improve understanding of emerging social and economic dynamics under the interpretative lens provided by studies on ecosystems. Based on previous managerial contributions in the tourism management domain, the study identifies a set of variables related to the three conceptualizations of value with reference to the case of Airbnb. These variables are the host’s price per night (€), host position in the Airbnb ranking, previous evaluations of the host, average number of a host’s guests, availability of the host’s photographs, total number of services provided by the host, physical accessibility of the host (travel distance from the airport), and number of languages spoken by the host. Combining qualitative and quantitative approaches, the impact of the identified variables and users’ evaluation is investigated via structural equation modeling.


Key words: Value processes, value in exchange, value in use, value in context, ecosystem, tourism sector, Airbnb.