Abstract

Increasing a company's profitability is the central argument for corporate accountability. In this respect, the paper expanded the concept of economic performance to include social and environmental dimensions of sustainable performance. This research discussed the lack of a strong connection betweenperformance assessment and reporting on sustainable development initiatives at the company level. It introduced a possible approach to performance, as seenthrough the prism of stakeholders, as general information users, and ofmanagement, as the internal user. The research hypothesis was based on aliterature review of the concepts of performance and reporting in the context ofsustainable development. The paper offered an empirical evidence of the connection between macroeconomic growth illustrated by major indicators and the corporations’ willingness of voluntarily reporting sustainable performance. Following this, the paper introduced, as constructive research, discussions on integratingsustainable performance key indicators within reporting process by using balanced scorecard as managerial tool. The reason that supported the discussions was linked to the opportunities for company growth and disclosure developments,generating the necessary support for accountability, sustainability and value creation.

Key words: Integrated reporting, sustainable performance, social, environmental, responsible management, balanced scorecard.