African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Fuzzy investment decision based on economic and strategic factors: A case of air logistics service provider

  Shu-Chen Lin* and Kuo-Liang Lee
  Department of Marketing and Distribution Management, Overseas Chinese University, Taiwan, (R.O.C).
Email: [email protected],[email protected]

  •  Accepted: 26 August 2010
  •  Published: 30 September 2010

Abstract

 

In this paper, an algorithm is proposed to perform investment decision in a fuzzy environment. This algorithm considers both economic and strategic factors to select the optimal investment project. By using this algorithm, the ambiguities involved in the assessment data can be effectively represented and processed to assure a more convincing and effective decision-making. Finally, the air logistics service provider (Air LSP) is used to assess the optimal investment decision.

 

Key words: Multi-criteria decision making, fuzzy set theory, investment project, air logistics service provider (Air LSP).