African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Consultation-based entrepreneurial/business learning: Malaysia experience

  Ahmad Raflis Che Omar1*, Suraiya Ishak2 and M. Radzuan Rahid1
  1Faculty of Economics and Business, University Kebangsaan Malaysia, Malaysia. 2Faculty of Social Sciences and Humanities, University Kebangsaan Malaysia, Malaysia.
Email: [email protected]

  •  Accepted: 20 July 2010
  •  Published: 30 September 2010

Abstract

 

The purpose of this article is to describe the implementation of the business-consultation training as adopted by National University of Malaysia (UKM) and to evaluate the learning mode exhibit in such program based on experiential learning theory. This paper also highlights factors that contribute to the success of such program based on the observation of SMIDEC-UKM consultation-based program. SMIDEC-UKM consultation-based learning program fits the Kolb experiential learning theory and Lewin Field Theory. Such program has exposed varsities students to real-business cases, hence enabling the application and practice of their classroom knowledge.  In addition, new knowledge can be gathered directly from the field. This paper is innovative at reviewing the implementation of entrepreneurial experiential learning method in developing country (Malaysia) and providing critical argument based on theories of experiential learning. 

 

Key words: Entrepreneurship, learning, experiential-learning, entrepreneurship development, consultation-based training, Malaysia.