African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A complexity theory-based management framework for virtual organisations

  Nicolette Papastefanou
  Department of Public Relations and Business Communication, Tshwane University of Technology, Private Bag X 680, Pretoria, 0001, South Africa.
Email: [email protected]

  •  Accepted: 01 July 2010
  •  Published: 04 September 2010

Abstract

 

This article describes a complexity theory-based management framework for virtual organisations. Specific focus is on a South African virtual organisation as a complex adaptive system. A case study strategy was followed, and multiple data sources used to generate theory. The findings describe the management of an organisation where technology replaces conventional face-to-face contexts for integration and assimilation. The article showed how managers create a virtual context for sharing meaning and interaction through synergy, empowerment, participation and an accountable, committed workforce.

 

Key words: Complexity theory, management, post-modern organisation forms, virtual organisations.