African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094

Full Length Research Paper

Agricultural Marketing Challenges and Barriers in Iran

Maryam Omidi Najafabadi
Department of Agricultural Extension and Education, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Email: [email protected]

  •  Received: 11 August 2011
  •  Published: 30 December 2011



Agriculture plays a significant role in the economic development of a nation. There are many kinds of agricultural products produced in Iran and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which the food and raw materials move from the cultivated farm to the final consumers. Therefore it is necessary to identify the barriers of agricultural products marketing. This study investigates agricultural experts’ perception about the barriers of agricultural products marketing. Using coefficient of variation, inadequate market Information has been ordered as the highest rank while low literacy of farmers has been reported as the lowest rank.
Key words: Agricultural products, marketing, barriers, challenges.