African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Tourists’ nationalities and the cost efficiency of international tourist hotels in Taiwan

  Chin-Tsu Chen1,2, Jin-Li Hu2* and Jern-Jou Liao2
  1Department of Tourism and Leisure Management, Vanung University, Taiwan. 2Institute of Business and Management, National Chiao Tung University, Taiwan.
Email: [email protected]

  •  Accepted: 28 July 2010
  •  Published: 30 November 2010

Abstract

 

This paper analyzes the effects of tourist nationalities on the cost efficiency of international tourist hotels (ITHs) in Taiwan. From 1996 to 2007, the numbers of overseas Chinese and European tourists have shown significantly negative effects on cost efficiency, while the numbers of Taiwan Nationals, North American, Japanese, and Australian tourists have had significantly positive effects on cost efficiency. The numbers of the rest of Asia tourists (including mainland Chinese) have no significant effects on cost efficiency. Furthermore, the chain system and shorter distances to the nearest international airport significantly improve cost efficiencies.

 

Key words:  Nationality sources, cost efficiency, international tourist hotels.

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This article is published under the terms of the Creative Commons Attribution License 4.0

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