African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization

Xiaoyu Wan
  • Xiaoyu Wan
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
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Qiao Li
  • Qiao Li
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar
Jifei Wu
  • Jifei Wu
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar
Yi Luo
  • Yi Luo
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar


  •  Received: 24 November 2014
  •  Accepted: 22 March 2015
  •  Published: 28 March 2015

Authors

Xiaoyu Wan
Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.

Qiao Li
Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.

Jifei Wu
Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.

Yi Luo
Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.

Corresponding Author Email: [email protected]