African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

The effect of option framing on consumers' decision-making efficiency: Evidence from online service customization

Xiaoyu Wan
  • Xiaoyu Wan
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar
Qiao Li
  • Qiao Li
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar
Jifei Wu
  • Jifei Wu
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar
Yi Luo
  • Yi Luo
  • Chongqing University of Posts and Telecommunications, School of Economics and Management, Chongqing, China.
  • Google Scholar


  •  Received: 24 November 2014
  •  Accepted: 22 March 2015
  •  Published: 28 March 2015

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