African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior

Chen Xi
  • Chen Xi
  • Business School, China University of Political Science and Law, Beijing, China.
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Li Jingying
  • Li Jingying
  • Business School, China University of Political Science and Law, Beijing, China.
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  • Google Scholar


  •  Received: 12 April 2022
  •  Accepted: 10 August 2022
  •  Published: 31 August 2022

Authors

Chen Xi
Business School, China University of Political Science and Law, Beijing, China.

Li Jingying
Business School, China University of Political Science and Law, Beijing, China.

Corresponding Author Email: [email protected]



Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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