African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior

Chen Xi
  • Chen Xi
  • Business School, China University of Political Science and Law, Beijing, China.
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Li Jingying
  • Li Jingying
  • Business School, China University of Political Science and Law, Beijing, China.
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  •  Received: 12 April 2022
  •  Accepted: 10 August 2022
  •  Published: 31 August 2022

How to cite this article

APA /
Chen, X., & Li, J. (2022). The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior. African Journal of Business Management, 16(8), 170-181.
Chicago /
Chen Xi and Li Jingying . "The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior." African Journal of Business Management 16, no. 8 (2022): 170-181.
MLA /
Chen Xi and Li Jingying . "The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior." African Journal of Business Management 16.8 (2022): 170-181.
DOI /
https://doi.org/10.5897/AJBM2022.9370
URL /
https://academicjournals.org/journal/AJBM/article-abstract/AF8743069585

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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