African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4030

Full Length Research Paper

Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso

Théophile Bindeouè Nasse
  • Théophile Bindeouè Nasse
  • Department of Marketing and Communication, Faculty of Management Sciences, New Dawn University, Burkina Faso.
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Alidou Ouédraogo
  • Alidou Ouédraogo
  • Department of Management, Faculty of Business, University of Moncton, Canada.
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Fatou Diop Sall
  • Fatou Diop Sall
  • Department of Management, Polytechnic College, Cheikh Anta Diop University, Sénégal.
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  •  Received: 08 September 2018
  •  Accepted: 13 December 2018
  •  Published: 28 February 2019

Authors

Théophile Bindeouè Nasse
Department of Marketing and Communication, Faculty of Management Sciences, New Dawn University, Burkina Faso.

Alidou Ouédraogo
Department of Management, Faculty of Business, University of Moncton, Canada.

Fatou Diop Sall
Department of Management, Polytechnic College, Cheikh Anta Diop University, Sénégal.

Corresponding Author Email: [email protected]