African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4062

Full Length Research Paper

Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso

Théophile Bindeouè Nasse
  • Théophile Bindeouè Nasse
  • Department of Marketing and Communication, Faculty of Management Sciences, New Dawn University, Burkina Faso.
  • Google Scholar
Alidou Ouédraogo
  • Alidou Ouédraogo
  • Department of Management, Faculty of Business, University of Moncton, Canada.
  • Google Scholar
Fatou Diop Sall
  • Fatou Diop Sall
  • Department of Management, Polytechnic College, Cheikh Anta Diop University, Sénégal.
  • Google Scholar


  •  Received: 08 September 2018
  •  Accepted: 13 December 2018
  •  Published: 28 February 2019

How to cite this article

APA /
Nasse, T. B., Ouédraogo, A., & Sall, F. D. (2019). Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso. African Journal of Business Management, 13(4), 116-127.
Chicago /
Th&eophile Bindeouè Nasse,, Alidou Ou&edraogo and Fatou Diop Sall  . "Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso." African Journal of Business Management 13, no. 4 (2019): 116-127.
MLA /
Theacute;ophile Bindeouegrave; Nasse, et al. "Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso." African Journal of Business Management 13.4 (2019): 116-127.