African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

The overlooked role of market knowledge in the market integration of Ethiopian pastoralists

Teklehaimanot Mebrahtu Leake
  • Teklehaimanot Mebrahtu Leake
  • Department of Accounting, College of Business and Economics, Haramaya University, Dire Dawa, Ethiopia.
  • Google Scholar
Paul T. M. Ingenbleek
  • Paul T. M. Ingenbleek
  • Wageningen University, Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706 KN, Wageningen, Netherlands.
  • Google Scholar
Hans C. M. van Trijp
  • Hans C. M. van Trijp
  • Wageningen University, Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706 KN, Wageningen, Netherlands.
  • Google Scholar

  •  Received: 15 January 2019
  •  Accepted: 04 September 2019
  •  Published: 31 October 2019



Aklilu Y, Catley A (2009). Livestock Exports from the Horn of Africa: An Analysis of Benefits by Pastoralist Wealth Group and Policy Implications. Feinstein Center, Tufts University, Medford, MA.


Bandura A (1989). Social Cognitive Theory, in R. Vasta (eds), Annals of Child Development. Six Theories of Child Development. Greenwich, CT: JAI Press 6:1-60.


Barrett CB (2008). Smallholder Market Participation: Concepts and Evidence from Eastern and Southern Africa. Food Policy 33(4):299-317.


Bellemare MF, Barrett CB (2006). An Ordered Tobit Model of Market Participation: Evidence from Kenya and Ethiopia. American Journal of Agricultural Economics 88(2):324-337.


Bollinger AS, Smith RD (2001). Managing Organizational Knowledge as a Strategic Asset. Journal of Knowledge Management 5(1):8-18.


Borras SM (2010). The Politics of Transnational Agrarian Movements. Development and Change 41(5):771-803.


Bostrom N, Sandberg A (2009). Cognitive Enhancement: Methods, Ethics, Regulatory Challenges. Science and Engineering Ethics 15(3):311-341.


Burnett J (2008). Core Concepts of Marketing. Global Text, Jacobs Foundation.


Carletto C, Kirk A, Winters PC, Davis B (2010). Globalization and Smallholders: The Adoption, Diffusion, and Welfare Impact of Non-Traditional Export Crops in Guatemala. World Development 38(6):814-827.


Clarke T (2001). The Knowledge Economy. Education+ Training 43(4/5):189-196.


Central Statistical Agency (CSA) (2007). 2007 Population and Housing Census of Ethiopia Report. Ethiopian Central Statistical Agency (CSA), Addis Ababa, Ethiopia.


Central Statistical Agency (CSA) (2013). Report on Livestock and Livestock Characteristics (private peasant holdings), Agricultural Sample Survey, 2012/13 (2005 E.C.), Statistical Bulletin 570, Volume II. Addis Ababa: Ethiopian Central Statistical Agency.


Davies J (2008). Turning the Tide: Enabling Sustainable Development for Africa's Mobile Pastoralists. Natural Resources Forum (32):175-184.


Davies J, Hatfield R (2007). The Economics of Mobile Pastoralism: A Global Summary. Nomadic Peoples 11(1):91-116.


Delgado CL (2003). Rising Consumption of Meat and Milk in Developing Countries has created a New Food Revolution. Journal of Nutrition 133(11):3907S-3910S.


Devereux S (2006). Vulnerable Livelihoods in Somali Region, Ethiopia. Institute of Development Studies. Research Report 57, London.


Dixon J, Tanyeri-Abur A, Wattenbach H (2004). Framework for Analysing Impacts of Globalization on Smallholders, in Dixon, Taniguchi, Wattenbach and Tanyeri-Abur (eds) Smallholders, Globalization and Policy Analysis (Vol. 5): FAO.


Dorward A, Kydd J, Morrison J, Poulton C (2005). Institutions, Markets and Economic Coordination: Linking Development Policy to Theory and Praxis. Development and Change 36(1):1-25.


Eisenhardt KM, Graebner ME (2007). Theory Building from Cases: Opportunities and Challenges. Academy of Management Journal 50(1):25-32.


Food and Agriculture Organization (FAO) (2014a). Understanding Smallholder Farmer Attitudes to Commercialization: The Case of Maize in Kenya. Rome.


Food and Agriculture Organization (FAO) (2014b). Informal Cross Border Livestock Trade in the Somali Region. Policy Brief, FAO's Regional Initiative in Support to Vulnerable Pastoralists and Agro-Pastoralists in the Horn of Africa.


FAO and IFAD (2016). FAO's and IFAD's Engagement in Pastoral Development: Joint evaluation synthesis. Report no. 3909.


FAO and UNESCO (2003). Education for Rural Development: Towards New Policy Responses. A Joint Study conducted by FAO and UNESCO.


Feed The Future (2015). Ethiopia Pastoralist Areas Resilience Improvement and Market Expansion (PRIME) Project Impact Evaluation. Baseline Survey Report. Feed the Future report for USAID.


Flint DJ (2004). Strategic Marketing in Global Supply Chains: Four Challenges. Industrial Marketing Management 33(1):45-50.


Frick J, Kaiser FG, Wilson M (2004). Environmental Knowledge and Conservation Behaviour: Exploring Prevalence and Structure in a Representative Sample, Personality and Individual differences 37(8):1597-1613.


Glazer R (1991). Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset, Journal of Marketing 55(4):1-19.


Gliner JA (1994). Reviewing qualitative research: Proposed criteria for fairness and rigor. The Occupational Therapy. Journal of Research 14(2):78-90.


Goldstein IL (1993). Training in organizations: Needs Assessment, Development, and Evaluation. Thomson Brooks/Cole Publishing Co.


Grant RM (1996). Toward a Knowledge-based theory of the firm. Strategic Management Journal 17:109-122.


Haile A, Ayalew W, Kebede N, Dessie T, Tegegne A (2011). Breeding Strategy to Improve Ethiopian Boran Cattle for Meat and Milk Production. Improving Productivity and Market Success of Ethiopian Farmers project (IPMS). ILRI working paper no. 26.


Headey D, Taffesse AS, You L (2014). Diversification and Development in Pastoralist Ethiopia. World Development 56:200-213.


Heckman JJ (2006). Skill Formation and the Economics of Investing in Disadvantaged Children Science 312(5782):1900-1902.


Hesse C, MacGregor L (2006). Pastoralism: Drylands' Invisible Asset? Developing a Framework for Assessing the Value of Pastoralism in East Africa. International Institute for Environment and Development (iied) issue paper no 142.


Hiebert J (1986). Conceptual and Procedural Knowledge: The Case of Mathematics. Hillsdale, NJ: Lawrence Erlbaum Associates.


Homewood KM, Trench PC, Brockington D (2012). Pastoralist Livelihoods and Wildlife Revenues in East Africa: A Case for Coexistence?, Pastoralism 2(1):1-23.


Ingenbleek P, Tessema WK, van Trijp JCM (2013). Conducting Field Research in Subsistence Markets, with an Application to Market Orientation in the Context of Ethiopian Pastoralists. International Journal of Research in Marketing 30(3):83-97.


Jayne T, Mather D, Mghenyi E (2010). Principal Challenges Confronting Smallholder Agriculture in Sub-Saharan Africa. World Development 38(10):1384-1398.


Johannesen AB, A Skonhoft A (2011). Livestock as Insurance and Social Status: Evidence from Reindeer Herding in Norway. Environmental and Resource Economics 48(4):679-694.


Kim N, Atuahene-Gima K (2010). Using Exploratory and Exploitative Market Learning for New Product Development. Journal of Product Innovation Management 27(4):519-536.


Kothandaraman P, Wilson DT (2001). The Future of Competition: Value-creating Networks. Industrial Marketing Management 30:379-389.


Kotler P, Keller K (2012). Marketing Management. 14th ed. Pearson, Prentice Hall.


Lanning MJ and Michaels EG (2000). Business is a Value Delivery System: In Delivery Value to Customers, McKinsey Quarterly 



Little PD, Smith K, Cellarius BA, Coppock DL, Barrett CB (2001). Avoiding Disaster: Diversification and Risk Management among East African Herders. Development and Change 32(3):401-433.


Little PD, McPeak J, Barrett CB, Kristjanson P (2008). Challenging


Orthodoxies: Understanding Poverty in Pastoral Areas of East Africa. Development and Change 39(4):587-611.


Little PD, Debsu DN, Tiki W (2014). How Pastoralists Perceive and Respond to Market Opportunities: The Case of the Horn of Africa. Food Policy 49:389-397.


Lundvall BÄ, Johnson B (1994). The learning economy. Journal of Industry Studies 1(2):23-42.


Marinova D (2004). Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of competition. Journal of Marketing 68(3):1-20.


Mason M (2010). Sample Size and Saturation in PhD Studies Using Qualitative Interviews. Qualitative Social Research Forum 3(11):1-13.


McCabe JT (2004). Cattle Bring Us to Our Enemies: Turkana Ecology, Politics, and Raiding in a Disequilibrium System, University of Michigan Press.


McPeak J, Little D (2006). Pastoral Livestock Marketing in Eastern Africa: Research and Policy Challenges. ITDG Publishing, London.


Minten B, Randrianarison L, Swinnen JF (2009). Global Retail Chains and Poor Farmers: Evidence from Madagascar. World Development 37(11):1728-1741.


Morgan DL (1996). Focus groups as qualitative research (Vol. 16). Sage publications.


Narayan D, Patel R, Schafft K, Rademacher A, Koch-Schulte S (2000). Voices of the Poor: Can Anyone Hear Us? New York: Oxford University Press.


Narayan D, Pritchett L, Kapoor S (2009). Moving Out of Poverty: Success from the Bottom Up. World Bank Publications.


Neethi P (2012). Globalization Lived Locally: Investigating Kerala's Local Labour Control Regimes. Development and Change 43(6):1239-1263.


Nissanke M, Thorbecke E (2007). The impact of globalization on the world's poor: Transmission mechanisms. Palgrave Macmillan.


Oliver-Hoyo M, Allen D (2006). The Use of Triangulation Methods in Qualitative Educational Research. Journal of College Science Teaching 35:42-47.


Porter ME (1985). Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press, New York.


Rugadya M, Oboikol E, Kamusiime H (2005). Critical Pastoral Issues and Policy Statements for the National Land Policy in Uganda. Land Research Policy Brief Series No 5, Associates for Development, Kampala, Uganda.


Schwandt TA (2001). Dictionary of qualitative inquiry. Second edition. Thousand Oaks, CA: Sage.


Save the Children (2011). Participatory natural resource management with Somali pastoral & agropastoral communities: a lasting community led response to climate change. Available at: 



Slater SF (1997). Developing a Customer Value-based Theory of the Firm. Journal of the Academy of Marketing Science 25(2):162-167.


Slater SF, Olson EM, Sørensen HE (2012). Creating and Exploiting Market Knowledge Assets. Journal of Business Strategy 33(4):18-27.


Swinnen JFM, Maertens M (2007). Globalization, Privatization, and Vertical Coordination in Food Value Chains in Developing and Transition Countries. Agricultural Economics 37(2):89-102.


Teklewold H, Legese G, Alemu D, Negassa A (2009). Market structure and function for live animal and meat exports in some selected areas of Ethiopia.EARI Research report. Addis Ababa: Ethiopian Agricultural Research Institute.


Turner MD, Williams TO (2002). Livestock Market Dynamics and Local Vulnerabilities in the Sahel. World Development 30(4):683-705.


UNDP (2008). Improving Market Access for Dryland Commodities in East Africa Synthesis Report. Available at: 



UNDP (2013). Promoting Sustainable Livelihoods, Reducing Vulnerability and Building Resilience in the Drylands: Lessons from the UNDP Integrated Drylands Development Programme. New York. Available at: 



UNESCO (2006).Education for All: Literacy for Life. EFA Global Monitoring Report 2006, UNESCO. Paris. Available at: 



Verbeke W, D'Haese M, Kyeyamwa H, Opuda-Asibo J, van Huylenbroeck G (2009). Assessing Institutional Development for Livestock Market Participation of Traditional Cattle Keepers in Uganda, Tanzania and Kenya. Outlook on Agriculture 38(3):275-283.


Vrieling A, Meroni M, Mude AG, Chantarat S, Ummenhofer CC, de Bie KC (2016). Early Assessment of Seasonal Forage Availability for Mitigating the Impact of Drought on East African Pastoralists. Remote Sensing of Environment 174:44-55.


Watson DJ, van Binsbergen J (2008). Livestock Market Access and Opportunities in Turkana, Kenya. ILRI Research Report 3. Nairobi: International Livestock Research Institute.


Webster FE (2002). Market-driven Management: How to Define, Develop, and Deliver Customer Value (Vol. 28): John Wiley & Sons Incorporated.


Wilcock A, Pun M, Khanona J, Aung M (2004). Consumer Attitudes, Knowledge and Behaviour: A Review of Food Safety Issues. Trends in Food Science and Technology 15(2):56-66.


Woodruff RB (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science 25(2):139-153.


World Bank (1999). World Development Report 1998/9: Knowledge for Development. Oxford: Oxford University Press.


World Bank (2013). Community-Based Development: Making a Difference in Pastoral Ethiopia. Pastoral Community Development Project. The World Bank publications. Washington, DC.


Yin RK (2003). Case study Research Design and Methods. Third edition. Applied Social Research Methods Series, Vol. 5. Sage Publications.


Yin RK (2011). Qualitative research from start to finish. New York, NY: The Guilford Press.


Zander K, Mburu J (2013). Compensating Pastoralists for Conserving Animal Genetic Resources: The Case of Borana Cattle in Ethiopia. Bonn: Center for Development Research.


Zulu B, Jayne TS, Beaver M (2007). Smallholder Household Maize Production and Marketing Behavior in Zambia and its Implications for Policy. FSRP Working paper.