Mediating effect of buying motives between physical vanity and online compulsive buying
Wei- Lung Chang1*, Long-Chuan Lu2, Hung-Jen Su2 Tai An Lin2 and Kuang-Yu Chang3
1Department of Business Administration, Chungyu Institute of Technology, 40 Yi 7th Road, Keelung, Taiwan, Republic of China.
2Department of Business Administration, National Chung Cheng University, 168 University Road, Min-Hsiung, Chia-Yi 621, Taiwan, Republic of China.
3Institute of International Business Management, Ching Yun University, No.229, Jianxing Road, Zhongli, Taoyuan 320, Taiwan, Republic of China.
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