The moderating role of composites of cultural values in predicting adolescents influence on family purchase decisions: A study of Asian cases

Che-Jen Su

doi:10.5897/AJBM10.225

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

The moderating role of composites of cultural values in predicting adolescentsâ€™ influence on family purchase decisions: A study of Asian cases

Che-Jen Su

Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Hsin-Chuang, Taipei, 24205, Taiwan.
Email: [email protected]

Article Number - 1BE515614439
Vol.5(15), pp. 6058-6071 , August 2011
https://doi.org/10.5897/AJBM10.225

Accepted: 28 July 2010
Published: 04 August 2011

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