Push-Pull interactive model of service innovation cycle - under the service encounter framework
Iuan-Yuan Lu1, Chih-Yun Yang2* and Cheng-Jui Tseng3
1Department of Business Management, National Sun Yat-sen University, Taiwan
2Department of Hospitality Marketing and Convention Management, National Kaohsiung Hospitality College, Taiwan
3Department of Business Management, National Sun Yat-sen University, Taiwan
Email: [email protected]