African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Push-Pull interactive model of service innovation cycle - under the service encounter framework

  Iuan-Yuan Lu1, Chih-Yun Yang2* and Cheng-Jui Tseng3    
  1Department of Business Management, National Sun Yat-sen University, Taiwan 2Department of Hospitality Marketing and Convention Management, National Kaohsiung Hospitality College, Taiwan 3Department of Business Management, National Sun Yat-sen University, Taiwan  
Email: [email protected]

  •  Accepted: 03 August 2009
  •  Published: 30 September 2009

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